Infrastructure
Platforms for the AI Era
Infrastructure
Platforms for the AI Era
Infrastructure
Platforms for the AI Era
At Upbound, we’re rethinking how organizations build and run infrastructure. Founded by the creators of Crossplane, we’ve been at the forefront of declarative, Kubernetes-native platforms, and now we’re pioneering the intelligent control plane for the AI-native world.
At Upbound, we’re rethinking how organizations build and run infrastructure. Founded by the creators of Crossplane, we’ve been at the forefront of declarative, Kubernetes-native platforms, and now we’re pioneering the intelligent control plane for the AI-native world.
Our mission
Our mission
We enable organizations to build infrastructure platforms at the speed of AI, safely and with trust. Upbound delivers the intelligent control plane that transforms infrastructure from a bottleneck into a competitive advantage, empowering teams to deploy, manage, and optimize with AI-native velocity and enterprise-grade assurance.
We enable organizations to build infrastructure platforms at the speed of AI, safely and with trust. Upbound delivers the intelligent control plane that transforms infrastructure from a bottleneck into a competitive advantage, empowering teams to deploy, manage, and optimize with AI-native velocity and enterprise-grade assurance.
Founded by the creators of Crossplane
Founded by the creators of Crossplane
Founded by the creators of Crossplane
Upbound was born from the idea that infrastructure should be as programmable, composable, and scalable as software itself. Today, our platform is trusted by 1,000+ teams and enterprises worldwide, downloaded over 100M times, and powering the shift from human-operated infrastructure to AI-native operations.
Upbound was born from the idea that infrastructure should be as programmable, composable, and scalable as software itself. Today, our platform is trusted by 1,000+ teams and enterprises worldwide, downloaded over 100M times, and powering the shift from human-operated infrastructure to AI-native operations.
Timeline
Timeline
2020s
Intelligent Control Panel
Intelligent Control Plane
The Crossplane Revolution:
Declarative API First, Continuous Reconciliation, Intelligent Controllers
2010s
Infrastructure as Code
Terraform, Ansible, Chef
Declarative Configuration, Configuration Management Provisioning
1990s
Scripting
Shell Scripts & Early Automation
Imperative Configuration
Crossplane :
Control Plane Revolution
Crossplane :
Control Plane Revolution
Used by 1,000s of Companies in Production
Used by 1,000s of Companies in Production
Used by 1,000s of Companies in Production
13,000+ Slack Channel Members
13,000+ Slack Channel Members
13,000+ Slack Channel Members
10,000+ Github Starts
10,000+ Github Starts
10,000+ Github Starts
100,000+ Contributions
100,000+ Contributions
100,000+ Contributions
100 Million+ Downloads
100 Million+ Downloads
100 Million+ Downloads
Open Source and CNCF Project
Open Source and CNCF Project
Open Source and CNCF Project
Our Leadership Team
Meet Upbound's leaders.
Meet Upbound's leaders.
bassam tabbara
Founder and CEO
Bassam is Upbound’s Founder and CEO. Prior to Upbound, he was the CTO and Co-Founder of Symform and then CTO of their acquirer, Quantum. Bassam’s decades of experience further manifested very successful open source CNCF projects like Rook and Crossplane.
bassam tabbara
Founder and CEO
Bassam is Upbound’s Founder and CEO. Prior to Upbound, he was the CTO and Co-Founder of Symform and then CTO of their acquirer, Quantum. Bassam’s decades of experience further manifested very successful open source CNCF projects like Rook and Crossplane.
Sarah Strobhar
Chief Revenue Officer
Sarah is the Chief Revenue Officer at Upbound. She has 15+ years of enterprise sales, go-to-market (GTM), and business development experience in the cloud and AI/ML spaces. Prior to Upbound, she was the Global Leader of GTM for the Media & Entertainment, Games, and Sports business at Amazon Web Services, and previously the Worldwide Head of Business Development for Applied AI at AWS.
Sarah Strobhar
Chief Revenue Officer
Sarah is the Chief Revenue Officer at Upbound. She has 15+ years of enterprise sales, go-to-market (GTM), and business development experience in the cloud and AI/ML spaces. Prior to Upbound, she was the Global Leader of GTM for the Media & Entertainment, Games, and Sports business at Amazon Web Services, and previously the Worldwide Head of Business Development for Applied AI at AWS.
Sumbry
Vice President of Engineering
Sumbry is the Vice President of Engineering at Upbound. He has over two decades of experience working in the platform, infrastructure, and reliability engineering space at companies like AirBnB, Uber, and Twilio. Upbound is Sumbry's seventh startup as he has a tendency to join amazing companies that have strong products & technologies used to solve interesting problems.
Sumbry
Vice President of Engineering
Sumbry is the Vice President of Engineering at Upbound. He has over two decades of experience working in the platform, infrastructure, and reliability engineering space at companies like AirBnB, Uber, and Twilio. Upbound is Sumbry's seventh startup as he has a tendency to join amazing companies that have strong products & technologies used to solve interesting problems.
Trisha McCanna
Vice President of Marketing
Trisha is the Vice President of Marketing at Upbound, where she is building and scaling the company's marketing organization. She brings two decades of product, growth, and operations marketing experience in the cloud and infrastructure space with open core, namely at Docker, Inc., Coho Data, and VMware.
Trisha McCanna
Vice President of Marketing
Trisha is the Vice President of Marketing at Upbound, where she is building and scaling the company's marketing organization. She brings two decades of product, growth, and operations marketing experience in the cloud and infrastructure space with open core, namely at Docker, Inc., Coho Data, and VMware.
Leslie Chung
Vice President of People
Leslie is the VP of People at Upbound, with over 20 years of experience leading HR and People functions across diverse industries, including technology, non-profit, and corporate sectors. Throughout her career, she has successfully built and scaled people operations during periods of rapid growth. She is passionate about cultivating high-performing, people-first organizations and specializes in guiding fast-growing companies through the complexities of scaling teams, culture, and leadership.
Leslie Chung
Vice President of People
Leslie is the VP of People at Upbound, with over 20 years of experience leading HR and People functions across diverse industries, including technology, non-profit, and corporate sectors. Throughout her career, she has successfully built and scaled people operations during periods of rapid growth. She is passionate about cultivating high-performing, people-first organizations and specializes in guiding fast-growing companies through the complexities of scaling teams, culture, and leadership.
Daniel Rose
Vice President of Customer Experience
Daniel is the VP of Customer Experience with over 20 years of experience in senior GTM roles, including building solution engineering/customer success organizations and teams from the ground up, focused on business value. He is passionate about the development and growth of operations with a demonstrated track record of proactively driving customer-centric goals for high-profile technology companies.
Daniel Rose
Vice President of Customer Experience
Daniel is the VP of Customer Experience with over 20 years of experience in senior GTM roles, including building solution engineering/customer success organizations and teams from the ground up, focused on business value. He is passionate about the development and growth of operations with a demonstrated track record of proactively driving customer-centric goals for high-profile technology companies.
Pablo Luna
Vice President of Product
Pablo Luna is a product leader with deep experience building enterprise software platforms and leading high-performing product organizations. Before joining Upbound as Vice President of Product, he held senior product leadership roles at Digibee, Sanity.io, Domino Data Lab, and MuleSoft.
Pablo Luna
Vice President of Product
Pablo Luna is a product leader with deep experience building enterprise software platforms and leading high-performing product organizations. Before joining Upbound as Vice President of Product, he held senior product leadership roles at Digibee, Sanity.io, Domino Data Lab, and MuleSoft.
Meet Our Advisors and Investors
We are proud to be trusted by some of the industry's leading experts in cloud-native technology.
Their support enables us to provide your team with best-in-class solutions.
Join Us on the Journey
Help build the next generation of intelligent, AI-native infrastructure.
Join Us on the Journey
Help build the next generation of intelligent, AI-native infrastructure.
Join Us on the Journey
Help build the next generation of intelligent, AI-native infrastructure.